OUR STORY
Discover how two hat-loving coworkers created The Original Squatchee™—the patented adhesive hat hook designed to organize and display baseball caps with a clean, front-facing look. Proudly made in the USA.
EVERY GREAT PRODUCT STARTS WITH A PROBLEM
Some people collect shoes.
Others collect watches.
We collected baseball caps.
Like many hat lovers, we wanted a better way to organize and display the hats that meant something to us. Every cap represented a favorite team, a memorable trip, a milestone, or simply a style we enjoyed wearing. But every storage solution we found hid the very thing we wanted to see—the front of the hat.
We knew there had to be a better way.
FROM FRUSTRATION TO INNOVATION
We tried almost everything.
Shelves.
Storage bins.
Over-the-door organizers.
Closet storage.
Generic wall hooks.
Every option solved one problem while creating another. Some hid our favorite logos. Others took up too much space. Many simply weren’t designed for baseball caps.
Instead of displaying our collections, we were storing them.
So, we stopped searching for the perfect solution and decided to create it ourselves.
After countless sketches, prototypes, and refinements, we developed a patented curved design made specifically for baseball caps. The result was a clean, minimalist way to organize and display hats while keeping the focus exactly where it belongs—on the hats themselves.
Sometimes the simplest ideas take the longest to perfect.
WHY IT'S CALLED SQUATCHEE™
If you’ve ever looked closely at a baseball cap, you’ve probably noticed the small fabric-covered button on top.
That button has a name.
It’s called the squatchee™.
Because our design supports the hat using that part of the cap, the name felt like the perfect fit.
Pronounced:
[skwot-chee]
It’s a small detail that many people never notice—but once you know it, you’ll never forget it.
BUILT FOR HAT LOVERS
Every baseball cap tells a story.
Maybe it’s the team you’ve followed since childhood.
A memorable vacation.
A championship season.
A favorite brand.
Or years spent building a collection one cap at a time.
We believe those memories deserve more than a shelf, a closet, or a storage bin.
They deserve to be displayed.
That’s why The Original Squatchee™ was designed to create a clean, front-facing baseball cap display that keeps your collection organized without distracting from it.
OUR MISSION
We didn’t create The Original Squatchee™ just to invent another product.
We created it because we believe baseball cap collections deserve to be displayed—not hidden away in closets, stacked on shelves, or stored in plastic bins.
Our mission is simple: to help hat lovers organize their collections in a way that’s clean, intentional, and worthy of the memories each hat represents.
Every product we design is guided by that same belief.
PROUDLY PATENTED. PROUDLY MADE IN THE USA.
From the beginning, quality has been just as important as innovation.
The Original Squatchee™ features a patented design developed specifically for displaying baseball caps, and every product is proudly manufactured in the United States using premium materials.
By keeping production in the USA, we’re able to maintain the quality standards we expect while supporting American manufacturing.
It’s a commitment we’re proud to stand behind.
JOIN THOUSANDS OF HAT LOVERS
What started as an idea between two coworkers has grown into a community of collectors who believe their hats deserve to be seen—not hidden.
Every customer photo, every collection shared, and every message from someone who’s finally found a better way to organize and display their baseball caps reminds us why we started this journey.
We’re incredibly grateful for everyone who’s supported The Original Squatchee™.
And we’re just getting started.
READY TO BUILD YOUR OWN HAT WALL?
Choose Black or White, select the bundle that fits—from Starter to Best Value—and discover why thousands of hat lovers trust The Original Squatchee™.